CASE DETAIL
Centinari
A new way to tell the excellence of Franciacorta.
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Project
New website for Centinari Franciacorta
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Services
Web Design
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Category
Food & Beverage
Cliente
Centinari: the new high-end brand from Franciacorta
The ancient wisdom of a land known worldwide for the exceptional quality of its wines lives on in the new brand from the Togni family: Centinari Franciacorta.
Need
Bringing brand values to life in the digital space
The goal was not just to tell the story of Franciacorta, but to convey the brand’s core values — refinement, harmony, conviviality, and elegance — cultivated by the Togni family across three generations and expressed through their outstanding wines.
Fittingly, the brand’s symbol is the red heron, native to protected areas of Franciacorta: a strong and graceful image that evokes a timeless sense of elegance.
Solution
An emotional journey into the Centinari world and the values of the Togni family
Thanks to the evocative power of full-screen naturalistic imagery — a nod to the brand's deep environmental roots — and a clean, elegant, mobile-first layout, the website was designed as a true digital experience.
The user journey is emotional and immersive, guided by a simple and intuitive interface that leads visitors through the refined world of Centinari and the territory where these sparkling wines are expertly crafted by the Togni family.
The Centinari Franciacorta Club members’ area was created to share this passion with premium users through a range of exclusive benefits: private events, product previews, limited-edition bottles, and unique content.
Color Palette
Vintage and elegant tones echo the values upheld by the Togni family for three generations.
Dark Veil
#151413
Gold Light
#dbcfae
Red Wine
#85173d
Silver
#99948f
White Smoke
#f2f2f2
Typography and Hierarchy
Minimal and impactful, letting the evocative full-screen visuals speak for themselves.
Results
A multi-faceted digital experience — like the flight of the red heron
Much more than a website, this is an emotional and sensorial journey, evoking a gesture as simple as it is emblematic of a quintessentially Italian lifestyle: opening a bottle of Centinari Franciacorta.
A tribute to slowness, to savoring the moment and cherishing the pleasures of life.
Our works
Over the years, we have built projects and strategies that have brought value to our clients.
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