CASE DETAIL
Castello di Solfagnano
Emerging with a Unique and distinctive identity to position itself in the market.
-
Project
Brand Identity and Website for Castello di Solfagnano
-
Services
Creative Design, Web Design
-
Category
Hospitality
Client
A Dreamlike Location in the Heart of Umbria
Castello di Solfagnano is an elegant 18th-century noble building that towers majestically over Col Marinello, overlooking the 60 hectares of the estate, in the green heart of Italy, Umbria.
Thanks to its spacious interiors and exteriors, meticulously cared for in every detail, it represents the ideal place to celebrate special events at any time of the year. Meetings, conferences, weddings and events become interaction and exchange with the territory, adaptable to the needs of the client.
Need
To stand out as a unique destination in the luxury hospitality scene
In a crowded and competitive landscape such as that of luxury venues and locations for events, the client needed to create a digital identity that reflected its unmistakable elegance and focused on the uniqueness of its offering to position itself strategically in the market.
The location, in fact, is rented turnkey, thus giving wedding planners and event managers the possibility to personalize the spaces according to the wishes and needs of the guests.
This makes the venue versatile, but at the same time unique for different types of events and clients, from weddings to corporate and institutional events, up to celebrations of all kinds.
Solution
A digital identity that enhances the distinctive and unique offer in the market
As a crucial first step, we worked side by side with the client to define the corporate identity, an essential strategic process to outline the values, vision, method and culture that make the brand unique and recognizable compared to competitors.
This initial phase made it possible to translate the essence of the company into an authentic and coherent visual experience, transforming the coordinated image into a natural extension of the brand.
In parallel, we worked on defining the brand concept "Signature Moments" starting from narrative and storytelling, developing creative content that told a recognizable story in which the audience, both B2B and B2C, could see themselves reflected.
Only after establishing these foundations, we started the development of the website, where every stylistic and functional choice was guided by the desire to convey the refinement and historical charm of the location, creating a perfect balance between aesthetics and usability.
Through engaging and immersive storytelling, the user feels at the heart of the scene, imagining the unforgettable moments that the location could offer.
Among the key elements to strengthen the brand's visual language, geometric shapes inspired by the distinctive architectural elements of the castle, such as the Italian-style garden and its iconic fountain, emerge, creating a strong link between the real and digital worlds.
To make the experience even more dynamic and engaging, interactive elements were integrated, including photo galleries and delicate animations that give fluidity to navigation, emphasizing the exclusive character of the location.
Finally, an information architecture carefully structured to meet the needs of the different types of audience guides the user naturally to the discovery of the location, offering clear information and the possibility to easily request information, through dedicated forms, transforming curiosity into concrete business opportunities.
Color Palette
The palette is dominated by earth tones, with shades of green combined with shades of brown. A choice that, in addition to expressing a sense of authenticity and connection with nature, evokes a refined style ideal for enhancing the beauty and elegance of the location.
White Cream
#ece7e4
Royal Beige
#bdb2a9
Ash Brown
#6a6157
Sacramento Green
#113727
Salvia
#64917c
Typography and Hierarchy
The typographic choice reflects the balance between classic elegance and modernity. The main typeface is a serif with a sober and distinctive design, perfect for lending authority and clarity to the running text, ensuring readability in both digital and printed materials. Alongside this, a sinuous and sophisticated script typeface adds a touch of personality and refinement in the headings, creating a harmonious contrast with the solidity of the serif.
Results
A digital stage to attract new prospects
The definition of the corporate identity and the new image of Castello di Solfagnano meant that the new website represented much more than a digital showcase: it is an engaging visual experience, capable of conveying the uniqueness and prestige of the brand.
Thanks to a refined design, intuitive navigation and a perfect balance between aesthetics and emotion, it constitutes a strategic touchpoint to strengthen brand awareness and attract new prospects.
Our works
Over the years, we have built projects and strategies that have brought value to our clients.
