CASE DETAIL

Vallepicciola

A New Identity to Stand Out Among the Excellences of Chianti Classico

Project

Creation of the new brand and visual identity for the Vallepicciola winery
Services

Creative Design
Category

Hospitality

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CLIENT

Vallepicciola: Where every bottle of wine is a story

Excellence, authenticity, and respect for the environment: these are just some of the values that guide the work of Vallepicciola, a winery owned by the Bolfo family, nestled in the Chianti Classico hills in the province of Siena.

The winery extends over 265 hectares and cultivates 107 hectares of vineyards for the production of fine wines and products, which encapsulate the essence of this precious territory.

Its uniqueness also lies in the architecture of the winery, designed by Margherita Gozzi, which blends design with the surrounding nature, offering a unique experience.

NEED

To stand out in the crowded wine market with a modern and emotional look & feel

Being recognizable and conveying positive and profound values is essential to be able to emerge and endure in a highly competitive market like the wine industry.

Vallepicciola thus entrusted us with the development of a unique and recognizable identity, which could reflect the company's values and philosophy in all aspects, both online and offline.

A meticulous work of analysis, research and creativity to identify and create the foundations of the corporate identity, capable of guiding the entire communication strategy.

SOLUTION

A new visual identity to make the brand recognizable and memorable

The initial phase of the project was characterized by close and synergistic collaboration with the client, based on listening to their needs and an in-depth analysis of the market context.

Through this process, we jointly shaped a new corporate identity that fully reflects Vallepicciola's distinctive philosophy and values, distinguishing it in the crowded Tuscan wine scene.

Guided by this identity, we then implemented the branding project with the restyling of the company's online and offline assets and channels, so that they were in line with the new visual and communicative style.

Given the prominent role of the visual component, especially from an emotional point of view, new photoshoots were planned, for the creation of photos and videos capable of reflecting the art direction of the new positioning.

Regarding the offline, new catalogs in A4 and A5 format were created which, in addition to clearly illustrating the offer of products and experiences, encapsulate the identity of the winery thanks to new images and a renewed graphic style.

On the digital front, the restyling primarily involved the website, designed with an innovative and impactful design capable of capturing the user and guiding them to the discovery of a world rich in charm and excellence, also thanks to the strong photographic component.

The new "Experiences" section was one of the priorities in our project, in order to offer users a detailed view of the wide range of experiences available at the winery and lead them to book online.

Similarly, new creatives and profile setups (cover, highlights, etc.) were developed for social media channels, in line with the emotional and evocative storytelling undertaken by the brand.

A great work starting from careful listening to the client's needs and aiming to give the winery a position of excellence in the wine market and in the user's mind.

Color Palette

The selected colors are based on neutral and material tones, inspired by the wood and earth that dominate the wine environments. A chromatic choice aimed at conveying a sense of authenticity, tradition and warmth, bringing the user closer to the sensory and emotional experience that the winery offers.