CASE DETAIL

Bio-Oil

Creating a Strong and Recognizable Online Presence at the European Level

Project

Corporate website for the Bio-Oil brand
Services

Web Design
Category

Medical, Healtcare

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Parole chiave

+2.000

in prima pagina di google.it

Sessioni

+1.800%

da traffico organico rispetto alla precedente gestione

Impression su google.it

+20 Mln

in 12 mesi da organico

Client

Bio-Oil: The world's No. 1 product for stretch marks and scars

Over 30 years ago, Bio-Oil was the first brand to use oil to improve the appearance of scars and stretch marks. Today, thanks to its unique and innovative formula, it is the No. 1 product for the treatment of these skin imperfections worldwide.

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Need

To lay the foundations for the brand's digital communication at the European level

With a view to increasing performance and positioning the brand as the best ally for skin care, standardizing digital communication at the European level, the development of a new Brand website was requested, to be released in various countries starting from Italy and Belgium.

Solution

Narrating the evolution from brand to product line

The new version of the site, developed with a mobile-first approach, presents a completely renewed design to tell the story of the Bio-Oil world and give greater visibility to the line-extension that the brand has been launching in recent years to expand its offer of skincare products.

The easy and intuitive user interface - developed in compliance with Google's Core Web Vitals - guides the user to discover the products, starting from the classic Bio-Oil, the famous oil sold worldwide for stretch marks, scars and dry skin, up to the new Bio-Oil Natural with 100% vegetable ingredients, passing through the Dry Skin Gel with its innovative texture.

Each product page, rich in animations that engage the user and encourage them to continue the discovery, tells the characteristics, ingredients and benefits of the formulation with detailed and dynamic storytelling.

Color Palette

Tones that recall the product packaging and their colors and textures.

Skin Pink

#fdece5

Ivory

#fffbe8

Deep Orange

#eb5f28

Champagne

#fff0a9

Dark Grey

#444444

Typography and Hierarchy

Simple and impactful, to leave room for product images and storytelling made up of ingredients, textures and uses.

Results

An effective and performing asset for the various European countries

The Bio-Oil website was conceived and created as a starting point for the brand's digital communication at the European level. Italy and Belgium are already online with the new format, which will soon be adopted by other European countries.

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