CASE DETAIL
Vallepicciola
A full-funnel strategy to turn the winery into a unique destination in the Chianti region
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Project
Digital strategy for Vallepicciola winery
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Services
Digital strategy
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Category
Hospitality
+34,9%
compared to the previous management
+2.330.000
users reached on social media in 2024
+69%
increase in subscribed contacts
NEEDS
Raising brand awareness and attracting guests to the winery
From the outset of our collaboration with Vallepicciola — a winery owned by the Bolfo family and nestled in the hills of Chianti Classico — our main goal was to craft a communication strategy capable of enhancing the brand, increasing visibility, and driving tangible results in terms of visits and sales.
To stand out in the highly competitive and crowded Tuscan wine industry, we designed a full-funnel digital strategy aimed at boosting brand awareness and attracting qualified audiences from all over the world.
STRATEGY
A digital ecosystem that inspires dreams and connects with the right audience
By combining data-driven insights and creativity, we built a digital ecosystem that empowered the winery to strengthen its online presence and engage effectively with its target audience.
After defining the brand’s new identity and establishing a consistent, recognizable visual identity, we designed a website to showcase Vallepicciola’s wide array of products and experiences. The site also provides emotional and informative content that conveys the brand’s essence and values.
Social media played a key role in reinforcing brand positioning and expanding visibility, thanks to the creation of dreamlike, emotional content that told a memorable story — one that sparked curiosity and inspired discovery.
In parallel, our work on paid campaigns across Meta and Google enabled us to expand reach, connect with new audience segments, and drive qualified traffic to the website through targeted strategies and creative development.
To continuously optimize performance, we implemented a comprehensive tracking system on the new website, allowing us to monitor user behavior and campaign effectiveness with a focus on ongoing improvement.
RESULTS
Vallepicciola becomes a destination: +35% direct bookings from the website
The new website and full digital strategy were designed to express the authenticity, warmth, and passion that define the soul of Vallepicciola.
Every creative choice and communication effort was driven by a single aim: to make users feel part of something greater — a story rooted in the land, tradition, and meticulous care.
Beyond establishing a strong and coherent online presence, the website became a key touchpoint for attracting targeted users and encouraging bookings and purchases.
A project that goes beyond communication, offering an authentic journey to be lived and relived — from bud to bottle, from anticipation to memory.
+65.000
on the website
143.000
on the website
+34,9%
compared to the previous management
+1.000.000
social interactions in 2024
+2.330.000
users reached on social media in 2024
45,8%
newsletter open rate
+69%
increase in subscribed contacts
Our works
Over the years, we have built projects and strategies that have brought value to our clients.
